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AI VisibilityJun 2026
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Articles
Thinking out loud.
Writing from the Brazen Labs team on AI, software, and building things that earn their place in the workflow.
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Building AI features people actually use — lessons from the field
Most AI pilots fail not because the model is wrong, but because the product around it doesn't fit the workflow. What we've learnt across a dozen enterprise rollouts.
Why WhatsApp is the best channel for FMCG campaigns right now
High open rates, no app install required, and a validation layer that works. A behind-the-scenes look at how SmartSlip handles thousands of till-slip entries per day.
Structuring a bespoke software build for long-term maintainability
Greenfield projects are exciting until the third year when nobody remembers the original decisions. The architectural choices we always make and why.
From pilot to production: the six things that actually matter
Getting a working demo is easy. Getting a production AI system that teams trust and use daily is a different problem entirely. The real checklist.
New articles are published as we ship and learn. Get in touch if a topic resonates.
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